Social Media Examiner: Your New Guide Through the Social Media Jungle

Posted on October 12th, 2009.

It’s a social media jungle out there!! Yes, there are many bona fide sources of excellent social media blogs, websites, resources, products, services and service providers.

However, in the exploding social media industry, there is certainly room for additional trusted sources. Especially sources focused purely on the business element of social media marketing - and this is where the hot new online magazine, Social Media Examiner, comes into its own.

I’m proud and honored to be a part of my dear friend, Michael Stelzner’s, “Social Media Dream Team” behind the Social Media Examiner.

Your New Social Media Guides

We believe, just as you wouldn’t embark on a jungle safari without an experienced guide to show you the way, in order to effectively use social networking giants like Facebook and Twitter to boost your business’s bottom line, you need a savvy social media guide to help you!

Just launched today, Social Media Examiner is a colorful, free weekly online magazine that features articles, interviews and tips penned by many of the world’s leading social media authorities, specialists, consultants, trainers and speakers.

  

The online publication gives business owners and marketers every tool they need to leverage social media techniques for success.

“We pulled out all the stops for this new online magazine,” says my friend, Michael Stelzner - he’s the site’s founder and organizer of the smash-hit Social Media Success Summit event.

Stats Show Businesses Don’t Know How to Use Social Media

Facebook boasts 300 million active users worldwide. Fifty million people tweet on Twitter. Forty-three million rely on LinkedIn. Social media sites are worldwide hangouts for everyone from Fortune 100 CEOs to clever young entrepreneurs.

The Social Media Marketing Industry Report, published earlier this year, found that 81% of all marketers who use social media said it generates more exposure for their business; 62% said it helped close more business deals; and 85% of small-business owners said they reaped benefits from social media techniques.

But a July 2009 study by eMarketer revealed that though 81% of executives feel social media marketing enhances brands and business relationships, 51% of them aren’t using it for one simple reason: They don’t know how.

A Jungle of Information

There’s so much conflicting and confusing information about social media available online and offline. Business owners need a reliable source of social media news, resources and sage advice that they can implement with confidence.

The Social Media Examiner is colorful and interactive! The site provides how-to articles; case studies that give specific examples of how top business leaders use social media; video interviews with trusted experts; and summaries of the latest research.

Interesting Social Media Factoids

· In 2010, 50+ Percent of Marketers Will Be Using Social Media (Center for Media Research) http://bit.ly/J3Wdt

· 75% of Marketers Plan To Increase Social Media Use in 2010 (eMarketer) http://bit.ly/1bzqlx

· 1/3rd of Web Users Visit Social Media Sites Monthly (mostly for research & recommendations) (Silverpop) http://bit.ly/d8toq

· Facebook Users Increase “Time on Site” to Nearly 6 Hours per Month! (Nielson) http://bit.ly/liwYC

Your Input Is Welcome!

We look forward to welcoming you to this fabulous new online resource!! Let me know in the comments below what subjects you’d particularly LOVE to see covered in-depth on the Social Media Examiner:

Technorati Tags: chris garrett, denise wakeman, jason falls, Mari Smith, michael stelzner, mike stelzner, Social Media, social media examiner

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