Top Ten Tips For Creating BUZZ With Facebook Events
Whether you attend events via Facebook and/or you host your own, this post and video may be of interest to you. I really think there is a fine art to using the Facebook Events feature effectively.
When setting up the event, as an organizer, I highly recommend you leave all the default settings the way they are - that is, allow guests to invite others, upload photos, write on the wall, etc. The reason being is every one of these activities creates news items that go out into the feeds of those individuals and of their friends. This is great viral visibility for you and for them.
And, as an attendee of any event on Facebook, you can easily help create buzz and visibility for both yourself and the event organizer. Win:win!
I do recommend being strategic and mindful about the events you do RSVP for. (I’m sure, like me, you get your fair share of non-relevant Event invitations!)
As you’ll see in the video below, I show you a way you can easily write on the wall of any Event without even going to the Event page!
Also, when setting up your own events, be sure to choose a really catchy title, sub-title and photo - these three fields are the only ones seen in the Requests when you invite your friends (and they invite their friends). The small greeting you can include goes out in the email notification, so that’s important too.
Here are my top ten tips for creating buzz - as a Facebook Event attendee and/or host!
1) RSVP and write a message in the box on your Requests page (watch the video below for a demo of what happens!)
2) Write on the Wall - whether your RSVP is a Yes, No or Maybe.
3) Upload Photo(s).
4) Upload Video(s).
5) Post relevant links using Links.
6) Click on “Invite People to Come” and invite your friends.
7) Click the Share button and Post to your Profile with a message.
Click the Share button and send to specific friend(s) or a List(s). (Use with discretion).
9) Click the Like link and/or add a Comment on any Photo, Video or Link.
10) Send out a tweet(s) on Twitter with the link to the Facebook event.
For this video tutorial, I used the upcoming Social Media Success Summit by way of example.
You’re welcome to tweet the main link to the Summit and/or shorten your own: http://www.socialmediasummit09.com/ The hashtag for this event is: #smss09. (Don’t know what hashtags are? Refer to my hashtag video on YouTube here).
By the way, this is the Facebook video embedded here. I goofed and made the video a wee bit longer than 10 minutes, so YouTube dumped it. I just checked Viddler and they’re down for updating. 
Sooo, let me know what you think of these tips!! Were they helpful? Did you learn something new about Facebook Events? What has your experience been so far of Facebook Events? And, will we “see” you at the Social Media Success Summit?! …featuring Gary Vaynerchuk, Denise Wakeman, Chris Garrett, Michael Stelzner, Ann Handley, Darren Rowse, Brian Clark, Jason Alba and myself! Write your comments below:
- Related post: Top Ten Tips For Promoting An Event On Facebook
Make A Comment: ( 36 so far )
36 Responses to “Top Ten Tips For Creating BUZZ With Facebook Events”
Nakeva
May 4th, 2009
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Mari, very, very helpful especially for those of us who are not “tech savvy.” Thanks for this clear explanation!
Linda Cassell
May 4th, 2009
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Thanks Mari for the valuable information. You are so generous with your info! I always learn something from you. By the way I can hardly wait for for the Social Media Summit!
Lauren McMullen
May 4th, 2009
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Thanks for this…very helpful.
How do you, “RSVP and write a message in the box on your Requests page?” Can’t seem to find that one.
Erick B
May 4th, 2009
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Could have started with a definition; never heard of a Facebook event. Is the 1st step above how you create one?
Ellen
May 4th, 2009
Wow, this is an extremely helpful guide to facebook events, didn’t realize there was so much potential. Thanks for the video as well, so much value 
mma gear
May 5th, 2009
Hey Mari, this top ten list is fantastic, thank you for all the recommendations. We will have to incorporate them if we begin out facebook events we have been considering doing. You can post this to our site http://www.toptentopten.com/ and link back to your site. We are trying to create a directory for top ten lists where people can find your site. The coolest feature is you can let other people vote on the rankings of your list.
Vince
May 6th, 2009
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Terrific information. Thanks so much.
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Dave Anderson
May 7th, 2009
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I am hearing so much complaining from everybody that the Event function in Facebook is becoming obnoxious.
People’s Inboxes are flooded with event invitations for every little thing–most of which they don’t care about.
I wonder if this feature will get really old really fast.
Will I continue to use it? Probably, but carefully.
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Hi Ms. Mari,
I just followed you in Twitter. I just amazed by this blog, and I like it. The domain is also interesting.
I’m just new in Facebook and still exploring its great usability.
Vic - BusinessAccent
May 9th, 2009
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Mari,
your encylopedic knowledge is absolutely wonderful. I have learned so much from you. Thanks a bunch!
Jack Krohn
May 11th, 2009
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It is helpful to know that you can promote events to a new audience, in an exciting way!
John Elmore
May 12th, 2009
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[...] This post was Twitted by mrleroylee - Real-url.org [...]
Twitted by mrleroylee
May 12th, 2009
Can’t wait to start implementing this stuff, creating a viral character as we speak!
Thanks Mari, , , just got your course too….
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World Wide Weller
May 14th, 2009
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May 14th, 2009
We’ve created a facebook application to help enhance the facebook event experience. http://www.viralevents.net allows you to do more creative things with your events as well as adding ticketing all within the facebook framework.
Dustin Nielson
May 20th, 2009
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Twitted by chainbreakingpr
May 22nd, 2009
[...] This post was Twitted by MellowChsMtP - Real-url.org [...]
Twitted by MellowChsMtP
May 22nd, 2009
[...] upicks 15 hours ago Top Ten Tips For Creating BUZZ With Facebook Events - http://whyfacebook.com/2009/05/04/top-te... [...]
[...] This post was Twitted by DancingQueen - Real-url.org [...]
Twitted by DancingQueen
May 22nd, 2009
Mari, you are my social media gurette. My little secret weapon. I’m having a week of Mari. I’m reading anything and everything so I can catch up to the world of Mari. I look forward to learning and succeeding because of your teachings. =0) ps. twitter ID @mastershay
Shaydie Cammann
May 24th, 2009
[...] Tips for Creating Buzz with Facebook Events - this is not exactly the latest, I’ve had it in my Reader for a little while now. But coming from Mari Smith, the Facebook guru, this is worth a read, not just a scan through. [...]
Best for Last - May 29, 2009 | OneClickVA.com
May 29th, 2009
Thanks so much for the tips. I am looking for ways to make a facebook page with a main URL.. is that possible?
Tessla Queen
May 31st, 2009
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FB events generally work well, but I wish it were easier to combine them with Google Calendar so people both inside and outside FB could easily share info on e.g. “concerts in our local area” and incorporate it into their own personal calendars. FB’s ‘export events’ feature and http://www.fbcal.com both help a bit but timezones get muddled, you can’t filter on just events belonging to a FB group, and automatic updating is awkward. Maybe Google Wave will make everything like this possible?
Ozaru
June 1st, 2009
[...] Mari Smith offers some awesome advice about how to properly use it to get maximum results. Her post Top Ten Tips For Creating BUZZ With Facebook Events is a great read if you are using or thinking about using Facebook to post your [...]
WAHM Link Love 6-26-09 « WAHM
June 26th, 2009
[...] Top Ten Tips For Creating BUZZ With Facebook Events From Why Facebook: Facebook guru Mari Smith explores the art of using the Facebook Events feature effectively to generate buzz for your event. [...]
Facebook for Business SuperGuide
July 13th, 2009
Brands-and-Jingles
August 10th, 2009
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Hey there Mari
Do you know if there’s a way to streamline Facebook Events and a blog?
Trying to run local Tweetups through Blog/Facebook Events & Page
Currently using Meetup.com for organizational purposes.
Any ideas?
Alejandro Reyes
August 14th, 2009
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This is a bit over my head. I have a facebook account but don’t use it much. Having said that I am going to print this out and try it! I hope I learn something…
Evelyn Johnston
August 16th, 2009
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[...] are quick to set up, come with a bunch of options for configuration and are FREE. Mari Smith has an excellent post about effectively using facebook to promote your events that every event-based marketer should check [...]
A Wider Net » Marketing Technology » » Blog Archive » Easy Win: Using Social Networks to Promote Your Virtual Event
August 20th, 2009
Hi Mari,
excellent post. Thank you for the info. We will get more aggressive this season with promoting ski events via Facebook.
Milena Regos
August 24th, 2009
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[...] attracts millions of fans 4.How to improve the SEO of your Facebook page so as you get more fans 5.Top 10 ways to create buzz with facebook events 6.How To Use Facebook Applications To Boost Your Fan Base 7.Killer Facebook Fan Pages: 5 Inspiring [...]
The ultimate Guide to facebook with lists, tips and tricks to improve your use
September 16th, 2009
im having trouble with my event. when i search it, it does not show up in the results. i filled out all the correct fields. what is wrong?
clay
October 14th, 2009
[...] been typed feverishly across the world. When you read any “how to’s” about blogs, Twitter, Facebook, YouTube, etc. everyone mentions the importance of great content. (In fact I know that some of [...]
The Power Of Great Content | Finding Answers
December 15th, 2009
[...] Mari Smith discusses Top ten tips for creating buzz with Facebook events. [...]
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December 25th, 2009
hii i want to know how to hide any thing i do like or comment on some thing in friend profile i dont wnat it to show in my profile that i do this or to show in my friend’s home can any one tell me how pls thnx
Facebook Develpers
January 6th, 2010
Mari, this is why you are my Facebook/Twitter guru! Not only did you offer valuable tips, you even used the Facebook video embed feature. Also, very smart to use as an example your upcoming social media event! It makes this post more relevant to understanding Facebook event buzz. I picked up a few things from the video and a few ideas to utilize.
Great post! w00t!
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