How To Create and Promote Your Facebook Fan Page

Posted on September 25th, 2008.

image Facebook’s Terms of Use stipulate you can only have ONE account and it must be in your own REAL name. Not your business name, a fake name, pen name, etc. Nor can you have duplicate accounts.

However, good news! Facebook does provide a place for you to represent your business, and that is Facebook Pages.

Here’s the #1 reason to have your own Facebook Page (as well as your own Profile):

More people can find out about your business because your Page gets indexed and is searchable inside and outside of Facebook.

Other reasons include:

  • Because the number of Fans you can have is unlimited (whereas the Friend limit is 5,000).
  • Activity on your Page helps increase what I call “viral visibility” on Facebook.
  • You can establish your brand even further.

Watch this video introduction then read the instructions below to get going with your Facebook Page!

Is 5,000 Friends Enough?

I appreciate 5000 friends may seem like a huge number to some people - perhaps unwieldy and difficult to manage. However, if you’re in business for yourself - or you work for a company - fast forward a year or more from today. Can you see it’s perfectly feasible you’ll hit that ceiling of 5,000?

Of the 100 million active Facebook users today, only a very small percent are at or near the Friend limit. But I’m certain in the coming months and years, we’re going to see an awful lot more members bumping up against that ceiling.

I’m optimistic Facebook will take steps to accommodate the need for a higher ceiling (or none at all). Meantime, you should definitely set up your Facebook Page so you can begin to build out your Fans on your Page as well as your Friends on your Profile.

From Facebook:

Establish an interactive presence on Facebook.

Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand. Users can express their support by adding themselves as a fan, writing on your Wall, uploading photos, and joining other fans in discussion groups. You can send updates to your fans regularly — or just with special news or offers. Add applications to your Page and engage your users with videos, reviews, flash content, and more. Creating a Facebook Page is easy, free, and great for all types of businesses.

How To Create Your Facebook Page

To create your Page scroll to the foot of any Facebook web page and click on Advertising, then click the button to Create Facebook Page.

image

[Pages are totally FREE but for some reason Facebook has them under Advertising. I met Carolyn Abram recently at Blog World Expo; she works for Facebook on the User Experience Team and she co-authored the book, Facebook for Dummies. I asked Carolyn why Facebook have all but hidden where and how to set up Facebook Pages - she told me she wasn't sure either but that Facebook is aware of this. Hmm.]

image Unlike with Profiles, Facebook allows you to create multiple Pages - ideal for various ventures, products, brands or divisions of your business. And, keep in mind every Facebook Page will go to work for you in terms of SEO! (Search engine optimization.)

NOTE: Carefully choose the title of your page, ideally including your key words or phrases for SEO purposes. Your title is the ONLY feature you cannot change (just like Groups and Events).

Add Applications

Just as you can add apps to your Profile, you can add many of the apps to your Page. Recommended apps inculde:

  • Static FBML (Facebook Markup Language) - allows you to include any of your own HTML.
  • Flash Player - upload your own Flash files for advanced customization.
  • YouTube Box - import videos you’ve already loaded to YouTube.
  • Kyte - create your own TV channel.
  • Simply RSS - import your various feeds. (See also Notes below).

Facebook default apps;

  • Notes - import your primary blog post. If you write multiple blogs and are a more advanced techie type, use Yahoo Pipes to create a blended feed to import. Here’s how.
  • Photos - load and tag pics. (Note - you can’t pull pics over from your personal Profile. You have to upload pics from afresh as Facebook doesn’t make the connection that your Profile and your Page are the same person!)
  • Videos -load your videos on Facebook even if they’re also on YouTube, Viddler, etc. for added exposure.
  • Posted Items - share links with useful resources for your fans.

 

Ten Ideas To Create Buzz With Your Page

    1. Get a new domain.

      Create a shortened redirect URL or buy a domain (e.g. janedoefanclub.com) and forward it to your Facebook Page URL. Mine is marismith.com/fanpage (also /funpage & /fanclub).

    2. Use Twitter.

      Tweet about your Page URL regularly. [Related posts: How To Increase Interaction With Your Facebook and Twitter Network | Twitter Buzz! Quick Tips for Business Peeps]

    3. Create exclusive content.

      Add content to your Page for your Fans that they cannot get anywhere else, e.g. videos, tips, special gifts.

    4. Hold drawings.

      Run a weekly prize drawing where you draw a Fan’s name at random for a prize.

    5. Play hide ‘n’ seek. ;)

      “Hide” something on your Page and get your Fans to find it. Have them tweet their answer to you! The first x get a prize.

    6. Run contests.

      Create a photo and/or video contest. Have your Fans upload their photos/videos to your Fan Page.

    7. Provide a place for interaction.

      Start a thread on your Discussion Board that allows your fans to promote and/or network with one another. e.g. See my thread: What’s your Twitter username? Share here and we’ll all follow!

    8. Acknowledge fans.

      When new Fans write on your Page Wall, respond by writing back on their wall.

    9. Invite via siggy files.

      Call your Fan Page a Fan Club and include an invitation to join your Club on your email signature file.

    10. Buy Social Ads.

      Promote your Page with Social Ads. Every time someone becomes your Fan their name and photo may appear alongside your ad.

j0431153

IMPORTANT: Make sure YOU become a Fan of your own Page(s)!! 

 

Example Facebook Pages

Related Posts: On Facebook, Profiles are personal. PAGES are for Business | Invite friends to be fans Using share feature on pages

What’s your Facebook Fan Page? Feel free to post the URL below. And/or ask any questions or make suggestions here about Facebook Pages:

[UPDATE:] Note that Facebook are particular about how you promote your page and reference Facebook. There are several do’s and dont’s. See the promotion tips and how to create a Facebook Page Badge here.

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140 Responses to “How To Create and Promote Your Facebook Fan Page”

RSS Feed for Facebook, Twitter, Social Networking to Grow Your Business! by Mari Smith Comments RSS Feed

Fantastic article, Mari. It seems like this question comes up all the time, what’s a fan page and you’ve done an outstanding job outlining how to build/use one. Thanks also for the link to The Blog Squad’s fan page. We send weekly (most weeks) updates to our fans, usually with links to important info and occassionally reminders about classes that are relevant to our subject…business blogging.

Would love to welcome new fans: http://www.theblogsquad.net/fanclub

Denise aka The Blog Squad’s last blog post.. Small Business Blog Panel at BlogWorld

Denise aka The Blog Squad
September 25th, 2008

Great tips Mari. I’ve only just created my page and it’s a little lonely at the moment so I’m finding your tips very timely :-)

It’s at http://www.new.facebook.com/pages/United-Kingdom/Paradox-of-Reality-Peak-Performance-Therapy-Coaching/26088414703

Reeta’s last blog post.. The Credit Crunch, Worries and Your Well-being

Reeta
September 25th, 2008

It wasn’t on my list of action items today, but your post prompted me to start a contest on The Blog Squad’s fan page and push it out on Twitter and post on our blog. Thanks for the push to engage with our fans. Oh yeah, and I set up social ad to attract more fans! Been meaning to do that for awhile and again, you inspired me to action! Thanks and blog on!

Denise aka The Blog Squad’s last blog post.. Mari Smith Talks to The Blog Squad

Denise aka The Blog Squad
September 25th, 2008

Great Post. A facebook page is definitely a great way to promote your business.

One important thing however is that to attract fans to your page who otherwise might not know of its existence. You mentioned social ads - this is definitely a great way. Another method is to promote your page on other applications by using an ad network such as AdParlor.

I created a page myself and have used their network to bring in hundreds of new fans. This will really only work however if your page has more of a universal appeal. A business that provides ‘Free Online Movies’ for example would bring many people in - but if you are promoting your ‘mom & pop hardware store’ - no amount of advertising will bring these new fans in.

Bill Zork
September 25th, 2008

Great 101 guide, Mari - there’s a lot of good advice in here.

I’m always surprised with how many people, even those who generally know their way around social media - don’t know the difference between a Facebook “page” and a “profile.”

Jason Preston
September 25th, 2008

[...] How to Create and Promote your Facebook Fan Page by Mari Smith [...]

Online Marketing Plans – Marketing Plan, Internet Marketing Plans, Online Marketing Strategies - Dallas Marketing Firm
September 26th, 2008

Great information Mari. I never knew that I could create a page, until I saw your tip on twitter. Was great help. I do need some tips to promote my page now. Thx for all the tips.

Cross Blog Networking - Shri’s last blog post.. ShriNagesh: @marismith you have every quality to be there on #1. congratulations once again :)

Cross Blog Networking - Shri
September 26th, 2008

I think Facebook Pages are just on the verge of taking off. It is truly a must have.

Your post serves as a great primer to get started.

Thanks very much Mari!

Klaus Holzapfel’s last blog post.. New moviebakery video - Why I don’t have a piercing

Klaus Holzapfel
September 26th, 2008

I just wanted to re-emphasize the great job you did on the tutorial! Creating a fan page is so NOT obvious. Before sitting to listen on the tutorial, I toured Facebook just to test it out for myself and have a look. And you know what I got? Nothing. A big fat blank! So yeah, you rocked it! :-P

Ricardo Bueno
September 27th, 2008

Hi Mari, thanks for this, I’m still really new to the facebook pages concept. this article really helped!

you can find my page here: http://www.new.facebook.com/pages/Jennie-Rosenbaum/18394903886

Jennie Rosenbaum’s last blog post.. friday nude quotes

Jennie Rosenbaum
September 29th, 2008

Thank you. This was a really helpful post and I did create two pages. However, I really don’t understand about creating a customized URL==specifically where I go to create it. I am guessing that you then use this URL to potential fans as a link to your page. I may have completely misunderstood but would love to find more information–I will buy the book! Thank for making me your fan!

Katybeth
September 30th, 2008

opps–hi again I guess I needed to enter the page URL http://www.new.facebook.com/pages/Camp-Run-A-Pup/32747125193

Katybeth
September 30th, 2008

[...] Build pages around each of your products or sites. This may give you some traffic Try this: Why Facebook? Social Networking for Fun and Profits! by Mari Smith Blog Archive How To Create and Pr… Might be helpful. Jason PS. I get enquiries via Facebook but I am in the service side of things [...]

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October 1st, 2008

[...] creating your own Facebook Page.   First, a general overview is provided by social media guru Mari Smith.   Once you get through that, you’ll be ready for Facebook’s own Help Center entry on [...]

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October 7th, 2008

[...] For detailed information on how to use Facebook as a part of your overall social networking program, check out Facebook expert Mari Smith’s post on How to Create and Promote Your Facebook Fan Page. [...]

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October 7th, 2008

Great post Mari, and thanks for the comment over at Training Marketer! You’ve got some really great advice here, I especially like the instructional video, well done. Depending on the nature of your business, Facebook can be a great tool to build your network and connect with customers. As the network continues to grow, more businesses need to get out there and get involved.

Marie’s last blog post.. How to use Facebook to promote your business

Marie
October 8th, 2008

Very helpful advice! Thanks a lot.I’ll be doing a lot of this.

Tabitha
October 8th, 2008

[...] The Deal With Facebook Pages? Last month, I came across a post from Mari Smith about best practices for initiating a Facebook page. Facebook pages were initiated to provide a [...]

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October 8th, 2008

Wow! I can see that I have a lot to learn from you, Ms. Smith. I feel like I’m just starting school again (and I’m a good student). :)

-Tina

Tina
October 9th, 2008

These are some great ideas, and I like the way you’ve presented your thoughts on video. Much more fun than reading…

We, too, have used Facebook Fan Pages with success, a review of analytics shows Facebook Fan Pages are a good additional source for driving traffic to the sites.

Cheers, and keep up the good work.

Cam
October 9th, 2008

I really enjoyed this post. I found it very helpful and I even started my first fan page.

I’m not sure if I did it right, but I was able to get over 600 fans within the first 4 days.

Thanks!

JR Rivera’s last blog post.. What is the Second key to a successful Short Sale?

JR Rivera
October 13th, 2008

_Great_ stuff, Mari. BTW, Twitter works. It’s how I ended up here. Thanks and looking forward to more I’ll retweet this.

Ed Nicholson
October 14th, 2008

Excellent information for new bloggers like me,

David B Katague
October 15th, 2008

Hi Mari,
I’m curious whether you recommend “fan pages” over “groups” and why.

Otherwise, a very useful post!

Patrick’s last blog post.. Upcoming Green Business Events 2008

Patrick
October 17th, 2008

Thanks for the great post! As a new FB user, I’ve been trying to figure it out and this cleared up a lot of questions that I had!

CJ Guest
October 17th, 2008

[...] http://whyfacebook.com/2008/09/25/how-to-create-and-promote-your-facebook-fan-page/ Link to German interview. I have this as an mP3 to send you Link to Outsourcing team (photos of [...]

Sara Waller » Blog Archive » Meet Sara
October 18th, 2008

Hello Mari,

Your tips are great. I immediately started to build a facebook page for hr: Luxury Magazine

HP Jeschke’s last blog post.. The Shock Jock’s Gorgeous Hamptons Digs

HP Jeschke
October 20th, 2008

Very useful guide, thanks Mari. I followed it to create a page for our business. Had a little trouble getting SimplyRSS to work, but figured it out in the end. I’ve also become a fan of your page.

Our new page is at http://www.facebook.com/pages/Beauty-Salon-Marketing-Salon-Marketing-Services/39990947657

Thanks again! Jon

Jon’s last blog post.. Internet Salon Marketing - 10 reasons to use Facebook

Jon
October 22nd, 2008

Thanks so much for all the helpful info to help demystify Facebook Pages. I’ve added some needed apps and now I just need some fans! Here’s my page:
http://tinyurl.com/6g4mhc

Kris
October 25th, 2008

Stumbled on this article for information on tweaking the “fans page” and wasn’t aware of external apps that you could install! Great Resource…

Feel free to “Become a Fan” of Cyber-FM - http://www.facebook.com/pages/Cyber-FM/32598682245?ref=ts

James Tylee
October 25th, 2008

Hi Mari!

Thanks a lot for the tips. Recently, a business owner asked me how to promote people to become his facebook fan. This really help.

However, if someone doesn’t have the money or don’t to spend a dime running contest and doesn’t have time to acknowledge his/her fan? Will facebook page work for this people?

Thanks.

Chetz Yusof
http://www.chetztv.com
- Doing It for Dogs -

Chetz Yusof’s last blog post.. Don’t Make The Same Mistakes

Chetz Yusof
November 17th, 2008

Mari,

I’ve been using FB for about 18 months now and still haven’t setup my FB page.

Thanks for the kick in the pants.

Alexander

alexander-social media guy
November 20th, 2008

Mari, great blog post and info - great video, so easy to assimilate more info!! Here’s my latest page, thanks to your gentle upbeat prodding! http://tinyurl.com/sherylbrownartpage Love to have new fans, thanks!

Sheryl Brown’s last blog post.. November Already! Art Parties and Surprise Drawings…

Sheryl Brown
November 21st, 2008

Great teaching, Mari - really appreciate it! Here’s my new effort http://www.tinyurl.com/sherylbrownartpage Love to have new fans!

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Sheryl Brown
November 22nd, 2008

Thanks so much for the great teaching, Mari - the video is a nice touch to reinforce easy learning! Here’s my latest effort - love to have fans!

Sheryl Brown
November 22nd, 2008

Create a fan page has been on my to-do list for too long. Your post just bumped it up to a top priority.

You always share quality content.

Thank you!

Kim’s last blog post.. TweetLater - Follow the leader, but which leader .… or just simply lead?

Kim
November 25th, 2008

Mari - I love your stuff! These are some great tips. I am currently writing some Facebook articles for my website, so I will be sure and give you a mention!

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Amy Jewell
December 3rd, 2008

[...] of excellent info. One post on creating a Fan page for your business I found particularly helpful: Why Facebook? Social Networking for Fun and Profits! by Mari Smith Blog Archive How To Create and Pr… Mari is a wonderful, smart lady and very approachable with something like this. Just a [...]

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[...] can’t have a (personal) account in the name of a business. Fortunately you can set up Facebook Pages to represent your business on [...]

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December 22nd, 2008

great article, found your site via twitter btw. glad i did!
Just made my 1st facebook page:
http://www.facebook.com/pages/Matt-Davis/51739007058

Matt Davis
December 23rd, 2008

Hi,
are you able to tell me how to create a page like the RED campaign? where they have many images under their profile pic?

thanks mikey

mikey
December 26th, 2008

Excellent article Mari. Some great insigt and really helpful.

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James Tansell
December 27th, 2008

Good post. Thanks for sharing. Interesting ideas on how to grow. I agree some people will never hit the 5,000 mark.. others are close.

Desaraev - Graphic Designer
December 29th, 2008

Can you share what you know about how fans can tag themselves in photos I post (I’m a photographer) and how they can use my page URL to credit me for photos that they post in their profiles? What do you know about the fan photos application? I would like to invite clients to add their favorite photos that I’ve taken for them!

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January 6th, 2009

[...] your network, Facebook caps your friends at 5,000. (Which is why I strongly recommend setting up a Facebook Fan Page - where you can have unlimited fans). I reached the 5,000 friend limit after about 16 months of [...]

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January 9th, 2009

Hi Mari:
Love your site. Question about FacebookPages. Rather than using Facebook, I have a business account on FacebookPages. How do people find me? I would like to show my link code but can’t figure out how to find me on Pages without logging on. My name there is How To Start Your Own Business. Thank you for any help.
Kathi http://www.godseer.com

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January 15th, 2009

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January 16th, 2009

[...] How to Create and Promote Your Facebook Fan Page. See especially “10 ideas to create buzz with your Page.”  Why Facebook, September 2008. [...]

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January 18th, 2009

Hi there, can you have a FB profile as well as a FB page?

Trixie
January 19th, 2009

Hi Mari: Found you through a mention as a great site by Buzz Marketing Daily. They were right. New to the whole social media space, but excited about its possibilities personally and professionally for my business, an eco-business calle Treemaxx. “Trees in the Forest” my blog about doing the environment’s business can be found at http://www.treemaxx.com/blog

Got you added through RSS. Thanks. Mike

Mike Chadima
January 21st, 2009

Chris Record
January 28th, 2009

[...] Create a page about your product, brand, or service, since you’ll need somewhere to send users (check out the fan page for Left the Box). Once you have your page setup to how you like it, go back to the “Ads and Pages” section of Facebook. [...]

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February 3rd, 2009

Jen
February 4th, 2009

Thank you for the great articles, Mari. I recently created a fan page but I am looking forward to putting some of your tips into practice.

My fan page (of Hazelnut Kids Natural Toys) is http://www.new.facebook.com/pages/Traverse-City-MI/Hazelnut-Kids-Natural-Toys/35010211111

Sheri Novak
February 6th, 2009

Mari - Excellent post! Loving it. By the way, what tool did you use to create the little video? Very nice.
Thanks.
Peter

Peter Nelson
February 12th, 2009

[...] Mari details how to set up a fan page here: http://whyfacebook.com/2008/09/25/how-to-create-and-promote-your-facebook-fan-page/ [...]

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February 12th, 2009

Thanks for all your wonderfu e-mail tips and for explaining how to create the facebook badge! Can someone tell me how to connect it to my fan page (not personal). I’ve been searching for this info for two weeks - PLEASE HELP!!!!
Thanks,
Jane

Jane Hunt
February 26th, 2009

OK. I built and published my page. Now, how do I get it into a tab or a link or any kind of display on my profile?

Les Brown
February 28th, 2009

Mari
the link under “notes” isn’t working. Thought you’d want to know
Cheers - Jane

Jane Hunt
March 1st, 2009

[...] Mari Smith. Mari has published an excellent article (in fact several articles) on her blog Why Facebook? She also has an excellent video tutorial on how to set up Facebook Fan Pages. After reading these [...]

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March 2nd, 2009

Question:: If I upload a photo of a fan to my page… can I “tag” them? Or do they have to be my FRIEND?

Thanks!

leslie
March 5th, 2009

Great insights! if I want to let fans post video, is there a limit to how many videos can be posted?

Jacquelyn
March 6th, 2009

Hi, thank you for this useful post. I am a model and that is my business :) So I created a Facebook fan Page to promote myself, but now I don’t know how to get people to find me on there. How do I create an URL that will take them to my page? People who were already my friends on my profile saw a link to my fan page and that’s how they found out about it. But if I want to tell people about it. What link should I give them? I tried that long URL at the top of the browser but it just takes you to the Facebook log on page. Please help!
The name on my fan page is “Nasim the Dream”.

Thank you in advance! :)

Nas
March 7th, 2009

FB is currently giving away $100 woth of free ads for you to promote your business or a group. But I noticed that these das don’t always convert as well as expected.

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Ilia Boyko
March 8th, 2009

Facebook Pages in Advertising section? … hmmm? … because just maybe once all those pages get loaded up and actually generate traffic for their creators, then Facebook will have a great way to monetize by turning your Facebook Pages into a recurring fee charged to keep your page going? — I don’t know this, but if I were FB, this would be something to have thought about. What do you think Mari?

Mark Hendricks
March 10th, 2009

[...] Fan pages let you do the same stuff your profile does without the limit of 5000 friends. It is also useful if you want to keep private and business seperate. You can read about the benefits of  fan pages here [...]

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March 12th, 2009

Hi Mari,
Great post. One other application that I think is a must is the “memorable web address”. It will have to be added to both the personal and business page. I think it’s great! Here is my fan page: http://companies.to/AsapAssistance

Thanks

Julie Phylis
March 17th, 2009

This may seem like a crazy question, but what’s the best approach for selecting a winner randomly from Facebook fans? I’m battling with my legal department.

Erin
March 18th, 2009

Erin, you could give each name a number. Put all numbers into a hat and have someone unrelated to the competition draw one out. Then match the number to the winners name.

Reeta Luthra
March 19th, 2009

finally got it up: http://www.facebook.com/pages/Purcellville-VA/Main-Street-Wings-Grill/57268243066

But will facebook ever make it easy for people to add fan pages? seems it would be if there was a fan pages link under people’s profile pic. oh well, thanks for the advice!

Brian
March 24th, 2009

Thanks, it took all of two minutes to set up a page on facebook. I never even knew facebook had this option.

Rev Jeff Lewis’s last blog post.. Online Income Seeker, Discover The Most Effective Step-By-Step Money Making System In Existence…

Rev Jeff Lewis
March 27th, 2009

Great “How-To” post. I really want to pull my blog posts into my business/fan page, but the instructions given don’t work with the new Facebook layout. Any tips or ideas?

John R’s last blog post.. 6 Reasons it’s Still a Good Time to Buy a Home

John R
April 1st, 2009

Your badge logo doesn’t give me a widget to past into my blog

Saundra Galloway
April 4th, 2009

I’ve written before, just want to know where to find the widget to past on my blog so I can promote my fanpage on my blog…

Saundra Lane Galloway’s last blog post.. "Miss Michelle"

Saundra Lane Galloway
April 5th, 2009

Thanks for all your advice Mari. I just created Tweetus.com’s Page on Facebook and have used some of your tactics with more to put into practice.

Tweetus.com’s Page on Facebook was created as a place to connect with friends, other singles or meet your perfect match. Fans will be able to meet and keep up with people, interact in hot discussions, understand the opposite sex, get relationship advice, take part of photo contests and learn more about the people they meet.

We would love to have everyone visit Tweetus.com’s page on Facebook and join our fanbase: http://www.facebook.com/pages/Tweetuscom-Free-Online-Dating-Site-for-Singles-Friends-or-Relationships/73178317329?v=wall&viewas=654647442#/pages/Tweetuscom-Free-Online-Dating-Site-for-Singles-Friends-or-Relationships/73178317329?v=app_2373072738&viewas=654647442

Sonia
April 14th, 2009

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Gordon
April 21st, 2009

Thanks for the great tips in this post!

Here is the “Be an Anti-Goddess” fan page on Facebook.

http://www.facebook.com/pages/BeanAnti-Goddess/103626077048

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Rachel & Bonnie
May 8th, 2009

My experience with buying ads on Facebook worked out to be around $2 per fan even though I was paying 60 cents per click… I have much more cost effective results and higher conversion rate with all of my other marketing tactics. With that said, the viral effect of a fan page is wonderful.

Chris Willitts
May 19th, 2009

Mari,

Your presentation at “The Blueprint for Financial Frededom 2″ was awesome. Thanks for being a blessing!
http://www.GodsMoneyCoach.com

Bruce
May 23rd, 2009

http://www.facebook.com/pages/Sussex-Wildlife-Trust/95994239920

Great advice for a environmental non-profit on Facebook

richard
May 27th, 2009

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Does anyone have any tips or know of some tools/resources that will help promote a Facebook fan page? http://www.mindfulmuscle.com

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Chris Willitts
May 31st, 2009

Mari! This is a great blog post–I love all the tips you listed on Fan Pages. I especially like the social ads idea–I am going to try them out for sure!

Amy

Amy Porterfield
May 31st, 2009

“#4 Hold drawings.

Run a weekly prize drawing where you draw a Fan’s name at random for a prize.”

How do you “randomly” select fans? is there an App I’m not aware of? I see these giveaways to randomly selected fans, but how do they do it? They don’t really have the capability do they?

Kasey
June 9th, 2009

great article, lost of relevant information, thanks for posting. I would love more interested fans, my page is: http://www.facebook.com/home.php#/pages/Runako-Designs/60605326855

Dee
June 14th, 2009

Hiya Mari! Never having been a huge fan of Facebook, I’m actually enjoying my new fan page and the interactions there!

If anyone wants daily business links, tools and info please join and say hello :)

Have a great day!

Alexandra Popovic
Virtual Assistant
VIP Virtual Solutions
http://www.facebook.com/pages/Sydney-Australia/VIP-Virtual-Solutions/98100146094

Alexandra Popovic
June 15th, 2009

Hi, Mari. Thanks for pointing me to this page with lots of great tips. I’m looking forward to your video which includes the new design for Facebook Pages.

Scott Lewis
June 19th, 2009

I forgot to include my Facebook Fan Page. Small business owners struggling to grow their business because they can’t seem to get into action will find simple strategies at http://tinyurl.com/fbafacebook.

Scott Lewis
June 19th, 2009

[...] How To Create and Promote Your Facebook Fan Page – by Mari Smith [...]

“How Non Profits Can Use Social Media – Facebook Edition” « Jeffbullas’s Blog
June 24th, 2009

[...] How to Create and Promote Your Facebook Fan Page. See especially “10 ideas to create buzz with your Page.”  Why Facebook, September 2008. [...]

34 Links on How to Promote Your Small Business on Facebook — Web 2.0 For Small Business
June 29th, 2009

Is it possible to start a blog on the fan page or only possible to import an existing blog?

Robin
July 2nd, 2009

This was totally helpful! Thank you!

Karen
July 7th, 2009

Really useful info.

Thanks!

Hayden James
July 10th, 2009

Mari, thanks for a SUPER article, very handy and I have just gone ahead and created my page! http://tinyurl.com/mf3nuk Thanks, will keep on reading and adding features!

Frederique Murphy
July 11th, 2009

Thank you, but how do I creat my Facebook fan badge?

Viktoria Slutsky - VISART
July 13th, 2009

http://www.facebook.com/inbox/readmessage.php?t=1069014174112#/pages/Daily-Prayer-Challenge/120539769151?ref=ts

Here’s my new fan page. Working with facebook has been a blessing and curse both. I now have 4 prayer groups of which 2 exceeded the 5000 limit. When I made a blog site and promoted it, they deleted my account with ALL my contacts, etc. for my ministry. So, it’s been a real challenge. I see others promoting websites, etc. so get quite confused about what I can and cannot do! This site has brought me great clarity, thank you! Facebook no longer will transfer your group members over to a fan page, so I am bummed about that, but I hope to do it slowly, one fan at a time!

Sara Grivas
July 13th, 2009

Many thanks this has been so useful. I have now set up my webpage !!

http://www.facebook.com/inbox/readmessage.php?t=1181754710185&f=1&e=0#/pages/I-LOVE-HOLIDAYS-IN-SPAIN/105189606924?ref=mf

Mark
July 18th, 2009

I have a profile page AND a fan page. Can I delete my profile page and it wont touch my fan page?

sonya mckay
July 20th, 2009

6. “Have your Fans upload their photos/videos to your Fan Page”
How can I ad my photos to a band’s fan page? Thanks!!

steph
July 22nd, 2009

[...] Create a page about your product, brand, or service, since you’ll need somewhere to send users (check out the fan page for Left the Box). Once you have your page setup to how you like it, go back to the “Ads and Pages” section of Facebook. [...]

Finding and Engaging Your Brand Evangels on Facebook | Left the Box
July 23rd, 2009

Hi,

I have a facebook page for my business but no profile associated with it. This does not allow me to add applications and such. Should I create a profile? If so do i lose my business capabilities?

Josh
July 23rd, 2009

Join Killer Fight Gear fan page on Facebook. Every 100 fans earns somebody a tshirt

Killer Fight Gear
July 26th, 2009

Great info. I just put together 2 Facbook FAN pages and since Tues (5 days) both have over 350 FAN. I am really proud of the success and the interaction I have going on them and am happy that I have done most of the things you suggested. GREAT information, this is my 1st time at this site but I will be back!

Meredith Crosby
July 27th, 2009

your blog is very interesting,however I am a little puzzled on what you are referring to as being able to create multiple pages, i have a fan page, and I see where it says create a new page when im logged into my account, but does it attach a new page ;/ also i am trying to have my url be something like
facebook.com/mycompanyname, any tips, as well as tips to promote my fan page without purchasing facebook ads?

marisela aranda
July 28th, 2009

Great tips! I used some of them on the fanpage for my internship. I’ve been trying to increase fans… but I can’t seem to break 100. Do you have any ideas? We’ve been providing content steadily.
Check us out: http://www.facebook.com/pages/The-Ability-Project/83839481585

ken
August 4th, 2009

G. C. Gunter
August 6th, 2009

[...] Why? With over 250 million users, Facebook can connect you to pretty much anybody or anything.  Use Facebook to get in touch with friends from all over the world and stay up-to-date on their lives. Also promote your business and brand using Facebook Pages to engaging with “fans” and showcasing resourceful updates on your wall. If you’re already familiar with Facebook, I suggest diving into many of the advanced features and functions Facebook offers, as they can surely help you gain an even larger presence for yourself or your business. Start with these Facebook Essentials and then check out these tips on Facebook Fan Pages. [...]

The Who and Why Of Ten Top Social Media Sites | CyberhomesBlog.com
August 10th, 2009

[...] How To Create and Promote Your Facebook Fan Page | Facebook, Twitter, Social Networking to Grow Your… - Facebook’s Terms of Use stipulate you can only have ONE account and it must be in your own REAL name. Not your business name, a fake name, pen name, etc. Nor can you have duplicate accounts. [...]

benjamin junior » Blog Archive » Bookmarks em August 12th
August 12th, 2009

the article is really helpful but I’m looking for some specific instructions on how to set up a photo contest on face book. Any recommended reading?

Rachel
August 13th, 2009

Mari

Can you create a badge for your fan page?

Janie
August 14th, 2009

Would love more fans! http://tinyurl.com/ltdsua

Master Weaver
August 17th, 2009

Very awesome post!
You can become a fan of TekZor.us at
http://www.facebook.com/pages/TekZorus/133590608632

Izulien
August 20th, 2009

Great information. Thanks for sharing. I make handmade jewelry and here is the link to my fan page:
http://www.facebook.com/lulidesigns

Louisa
August 21st, 2009

[...] You need to have a Facebook Fan page in order to use this application, just scroll to the bottom of your facebook profile and click on “advertising” and then select the “pages” tab and then select “Create A Page”, for more information on how to create a Facebook Page check out this blog post on AllFacebook  – “how to create a Facebook fan page to attract millions of fans” check out Mari Smiths blog post “how  to create and promote a Facebook fan page” [...]

Facebook Pages – How To Add A Facebook Fan Box To Your Wordpress Blog | Holographic Life Mapping
August 21st, 2009

Really thank you for the directions. I am wondering, how do you make your picture to be displayed so big in facebook? Any ideas? Thank you and appreciated for all the help.
Regards,
Miguel

Miguel
August 24th, 2009

Mari, do you think that you can tell us how did you add such a big photo in your profile and the links on the right? Please. Thank you. Miguel

Miguel
August 24th, 2009

Thank you for sharing, great information. I make hand made beads and accessories, here is mine fun page
http://www.facebook.com/lulidesigns#/pages/VisartDali/128471113688

Viktoria Slutsky - VISART
August 25th, 2009

Hey There thanks for such a wonder ful post. I created mine but need to spice it ip..Looking at the RSS application which you mentioned.
http://www.facebook.com/pages/ThemePremium/129718551442

Harsh @Shoutmeloud
August 30th, 2009

Hi: WhenI first added my company to FB, I didn’t know the difference between a fan and a friend. Most are now fans, but I have some friends, can I convert our friends to fans? If so, how? Thanks

Claudia Burns
August 31st, 2009

This is a great article. I will start using this. I was searching for info on fan pages and found your site. Great stuff?

Dan
September 1st, 2009

Thanks a lot! Our company has run Facebook Page not so long your tips are really do help! More interaction!
Our Eonon car audio fans Page is http://www.facebook.com/eonon.official

Eonon
September 7th, 2009

Thanks Mari. I’ve always been perplexed by how to use Facebook for business and this helps greatly.

Doug
September 8th, 2009

does anyone know how to create a link “become a fan of xxxx” on the video on your fan site itself?

ellan
September 10th, 2009

Great blog. I haven’t created a fan page on my facebook account yet, but this post inspired to get started. I also have a question: what will be the relationship between my facebook user name and my fan page name(s) and which one is more important for SEO purposes?

Dr Windenberger
September 21st, 2009

[...] •    Being authentic and engaging •    Offering fresh and exclusive content •    Getting a vanity URL •    Controlling your page •    Holding contests and promotions •    Engaging with fans •    Promoting your causes •    Buying social ads [...]

Score More Brownie Points with Your Facebook Page
September 21st, 2009

[...] If you cannot figure it out, I found this great tutorial by Mari Smith (the queen of FACEBOOK) ~ How To Create and Promote Your Facebook Fan Page. It is a perfect step-by-step [...]

how to maximize your online networking with effective social networking strategies | Speaking with Spirit
September 25th, 2009

great article have been trying to increase my fan base for a while check it out here more fans always welcome!!
http://www.facebook.com/pages/The-Fitness-Instructor/84070092667

the fitness instructor
September 29th, 2009

An actually REAL how to that gives very good explanations on creating a facebook fan page. Great job and thanks!

Keynote Speaker Garrison Wynn
September 29th, 2009

Great advice Thank You!

Craig
October 1st, 2009

I followed the instructions you provided and THINK I managed to create a fan page, but am not sure! How do I get fans? As in, how do I invite them how do I direct them? How can I show my fan page connection on my regular Facebook personal page? How do I know it is really working? I have more questions…I think they all pertain to where you left off- left me in the middle of one big question mark! In addition, Facebook has obviously changed the format since your video- I WAS able to figure it out, but what they show is different from what you show. Help!

Leisa Rich
October 6th, 2009

Hi! My companies page is http://facebook.com/portalplanet I’m still trying to figure out how to promote it best..

Justin
October 16th, 2009

Timeless tips…really valuable.
Creating buzz with contests in still the number method of viral marketing and Facebook users like that :)

CJNiche
October 22nd, 2009

Great tips. Thank you!

roko
October 24th, 2009

Thank you, Mari, for all that you do to help us with the ins & outs of FB Pages! I’m excited to start using the FBML app I just found here, both on my page “Reinvent Your Work” http://companies.to/reinventyourwork/ and my hubby’s page “Earthmentor - David Nelson” http://companies.to/earthmentor-davidnelson/ Thanks again!
(P.S., the Twitter box on this comment page isn’t working correctly… my Twitter ID is @ReinventUrWork )

Pamela Nelson
November 2nd, 2009

[...] Use outside properties to promote the page: So many times people build it and wonder why they don’t come. Use all of your communications [...]

Facebook Fan Page Best Practices – The Buzz Bin
November 2nd, 2009

I just created the following fan page . how do i get more fans… http://www.facebook.com/pages/Amazoncom-Deals/195740700519

Joe
November 4th, 2009

Nice information but old now facebook fan pages are totally changed. I really like the new fan pages because it’s easy to create and promote fan pages on facebook now.

Facebook Applications
November 5th, 2009

Thanks Mari,
One good way to promote your fan page is to click on the ‘Suggest to Friends’ link under the picture/logo for your page. That will take you to your personal list of friends and you can decide individually which you would like to invite.

I have created a few fan pages and I would like to be able to send messages and invitations from the page instead of myself and I know others who would like to do the same. Any suggestions?

Glen Syvertsen
November 11th, 2009

[...] “Call your Fan Page a Fan Club and include an invitation to join your Club on your email signature file.” – Mari Smith [...]

The web’s Top 10 tips for growing your Facebook Page fan base | Peter Fletcher
November 12th, 2009

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