Archive for June, 2008

Social Media Marketing: Battle Of The Sexes?

Posted on June 23rd, 2008.

I’ve noticed quite a stir in cyberspace recently. Whether it’s traditional internet marketers vs. web 2.0 marketers, heart-based vs. numbers-based marketers, or male marketers vs. female marketers - some folks seem polarized in their discussions… and thinking.
I don’t really care for rivalrous behaviors. Men and women are different. Period. Both genders are a vital [...]

My Facebook Features Wish List

Posted on June 21st, 2008.

Everyday I use Facebook and everyday I find myself wanting just a few refinements to the current features. Nothing major (well, except the broken email system!), just certain things that would make my user experience more powerful, positive and productive.
Here’s my wish list of Facebook features,
(1) Radically improved email.
C’mon Facebook - don’t you know [...]

What To Do With Constant Facebook App Invites

Posted on June 13th, 2008.

Many people who join Facebook for business and professional reasons often seem completely stumped by the overwhelming number of invitations to install applications. And, the more friends you have the greater the number of invites you’ll receive.
From what I’ve seen, new Facebook folks respond to constant app requests in one of these three ways:

Install-em-all: [...]

Ten Steps to Leverage Your Blog Posts With Facebook Notes

Posted on June 9th, 2008.

If you’re an active blogger (and I recommend online marketers for sure have a blog), here’s a ten-step process to create valuable exposure, build rapport, nurture relationships and advance your credibility:

Make sure you’re importing your primary blog using the Facebook Notes app.
Check that you’re already friends with certain prominent people in your industry. If [...]

Not All Internet Marketers Are Created Equal

Posted on June 3rd, 2008.

People do business with people they know, like and trust. Period. When it comes to internet marketing, your decision to buy depends on whether you resonate with the marketer’s style… or not. This goes for both the online and offline world, e.g. whether you’re reading a web sales letter/email or you’re attending a live seminar.
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