Comments on: Fast Company Calls Me “The Pied Piper of Facebook”! http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/ Discover how to grow your network and your net worth using Facebook. Thu, 04 Dec 2008 18:37:36 +0000 http://wordpress.org/?v=2.5.1 By: Iyabo http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-491 Iyabo Thu, 28 Aug 2008 18:25:00 +0000 http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-491 My first two words are Authentic Living or Authentic change. I am not yet sure or it is both. Thanks for this post. It helps me focus on what is important. Iyabo Asani www.AuthenticChangeAgent.com My first two words are Authentic Living or Authentic change. I am not yet sure or it is both. Thanks for this post. It helps me focus on what is important.

Iyabo Asani
http://www.AuthenticChangeAgent.com

]]> By: Why Facebook? Social Networking for Fun and Profits! by Mari Smith » Blog Archive » 10 Reasons To Use Facebook for Business http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-487 Why Facebook? Social Networking for Fun and Profits! by Mari Smith » Blog Archive » 10 Reasons To Use Facebook for Business Thu, 28 Aug 2008 18:02:43 +0000 http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-487 [...] dubbed me the “Pied Piper of Facebook.” So, to get you started, here’s my list of ten reasons you need to be active on [...] [...] dubbed me the “Pied Piper of Facebook.” So, to get you started, here’s my list of ten reasons you need to be active on [...]

]]> By: Heather Colman http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-205 Heather Colman Tue, 29 Apr 2008 07:05:57 +0000 http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-205 Hey Mari :-) Great posts! I learned alot just from this page alone! Just for the record... I want to own "custom graphics". Heather Hey Mari :-)
Great posts! I learned alot just from this page alone!

Just for the record… I want to own “custom graphics”.
Heather

]]> By: Dan Schawbel http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-152 Dan Schawbel Tue, 08 Apr 2008 13:49:02 +0000 http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-152 Congrats. I think most people associate you with Facebook at this point :) Congrats. I think most people associate you with Facebook at this point :)

]]> By: David Cohen http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-151 David Cohen Tue, 08 Apr 2008 13:07:13 +0000 http://whyfacebook.com/2008/04/08/fast-company-calls-me-the-pied-piper-of-facebook/#comment-151 Congratulations on the write up. To your point about owning a word: there is a risk of losing your brand equity to the product or product category. If you sneeze and ask for a Kleenex(R) would you really care if I handed you a Puff(R)? The test of a brand is not just in recognition, but also in reaction. When a brand name becomes a surrogate for a product name it is a symbol of achievement, but also a sign of weakened differentiation. Congratulations on the write up. To your point about owning a word: there is a risk of losing your brand equity to the product or product category. If you sneeze and ask for a Kleenex(R) would you really care if I handed you a Puff(R)? The test of a brand is not just in recognition, but also in reaction. When a brand name becomes a surrogate for a product name it is a symbol of achievement, but also a sign of weakened differentiation.

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