Twitter: Fundraising meets microblogging
Today was the first ever Frozen Pea Friday. Through the power of social networking and the highly-addictive (and effective!) micro-blogging platform, Twitter, the community created incredible solidarity to support Susan Reynolds as she underwent surgery for breast cancer today. Such courage. Such support. Blows me away.
The idea behind Frozen Pea Friday is to donate the cost of a couple bags of frozen peas to a fund for cancer research. Read how the campaign got started and quickly flourished here.
Check out this screenshot to the right: the amount of support can be seen by the sea of pea-green avatars from literally thousands and thousands of Twitterers.
I chose this fun one:
I’m fairly new to Twitter myself, and am still getting the hang of this platform. It can be time-consuming. Yet, there’s an art and science to using Twitter effectively. I believe we saw an amazing demonstration of Twitter’s power today with Frozen Pea Friday.
- For additional creative (and socially acceptable!) ways to using Twitter effectively, check out Chris Brogan’s Twitter Revisited blog post.
- I also particularly enjoy Caroline Middlebrook’s Big Juicy Twitter Guide.
Do you Twitter? Feel free to follow me!
Make A Comment: ( 5 so far )
5 Responses to “Twitter: Fundraising meets microblogging”
Connie Reece
December 25th, 2007
[...] [Why the peas in the avatars? To support Susan Reynolds with Frozen Pea Friday!] [...]
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February 3rd, 2008
Hello,
This is David Neff over at the American Cancer Society. Thanks for helping us the spread the word about something that effects thousands of women every year. Breast Cancer is treatable when caught early.
Thanks,
David
P.S. If your coming to SXSW hear us talk Frozen Peas at our Interactive Panel.
Dave
February 7th, 2008
@David - my pleasure! Happy to spread the word for a good cause. I totally believe what you say.
mari
February 11th, 2008
Microblogging is so addictive. I like to Twitter everyday with my friends and talk about just anything. I also have some blogs but i update frequently my Twitter more than my Wordpress blog.
detoxdietgirl
October 3rd, 2009
Mari, thanks for your write-up on the Frozen Pea Fund. It’s great to make the connection with you on Twitter.