Thinking Of Running A Contest on Facebook? Think Again!
IMPORTANT UPDATE: November 13, 2009 from CNET News:
Last week, the massive social network announced that brands, advertisers, and marketers that want to run contests or sweepstakes on its platform have to go through an approval process first.
Getting that approval could be a new revenue stream for Facebook: according to multiple sources in the marketing industry, they’re being told that running a promotion in a Facebook application or "fan page" requires buying ad space too.
It’s pricey. The minimum ad buy is $10,000 for 30 days, using Facebook’s self-service advertising system, according to documents seen by CNET, or $30,000 for 30 days of Facebook home page ads. Priority in the approval process will be scaled, based on how much advertising space has been purchased.
[Bolding added by Mari]. Read the full article on CNET News here: Running a contest on Facebook? That’ll cost you.
Whew, the whole contest guidelines are more severe than I first realized!! What are your thoughts? How do you feel about using Facebook with these new developments? Add your comments below.
Though I’m really surprised at the severity of the new rules, I know we can all come up with creative ways to promote our brand/business/fan page outside of Facebook. It’ll be interesting to see what creative campaigns people launch now!
Original post follows:
Facebook just released the latest revision of their Promotion Guidelines - as pertains to promoting a contest, competition, drawing or sweepstakes using your personal profile and/or Fan Page.
As is usually the case with legal jargon, it’s best to seek proper legal advice to interpret these new rules.
However, as one of my passions is to take the complex, simplify it and teach other peeps, here’s my attempt at demystifying these new guidelines and sharing the least you need to know:
- Facebook members CANNOT use the platform for any kind of contest, drawing, competition or sweepstakes without the prior written approval of Facebook.
- In order to work with a Facebook account representative, here’s the form you’ll need to fill out. [NOTE: the form has two fields - your country and your estimated budget starting at <$10,000. Do you get the impression Facebook is deterring the, um, "small guy?"!]
- IF you get such written approval, then you can ONLY administer the promotion via a third party application, and:
- The promotion can only appear on the canvas page (landing tab) of a fan page and/or via an application box on the boxes tab.
- …and, there’s not much point in reading further from here, because you need to have your own Facebook account executive to work with and provide that coveted written approval!!
Basically, when it comes to promoting any kind of competition or contest or drawing or sweepstakes on the Facebook platform, it seems Facebook wants to wash their hands off any potential legal ramifications. Period.
Instead, for Facebook users to run any such promotion on the platform, Facebook is directing us to go through third party applications. That is, only with Facebook’s careful guidance and watchful eye.
You CAN publicize a promotion that is completely outside of Facebook — but it cannot mention Facebook in any way, shape or form, nor can you condition entry upon any action involving Facebook, e.g. joining a Fan Page, uploading a photo, updating a status, etc.
Basically, this means you can run any contest/competition/drawing you wish that has nothing to do with Facebook - you are duly approved to do so. LOL!!!
So there you have it. I thought this would be a lengthy blog post going into all the ramifications of running contests on Facebook… but, without that prior written approval from Facebook, I suggest you run any such promotions far away from Facebook! (Psst - perhaps on a site like Twitter?!)
As Facebook Expert, Justin Smith, says:
By requiring all promotions to occur within applications of some kind, Facebook is both keeping the News Feed cleaner and signaling to the tools community that it wants them heavily involved in the future of marketing on Facebook.
What are your thoughts? Have Facebook gone to the far side with these extreme conditions? Do you think they are justified in protecting themselves against legal ramifications with such promotions? Is the small guy/gal left out? Add your comments below:
Make a Comment ( 42 so far )Social Media Examiner: Your New Guide Through the Social Media Jungle
It’s a social media jungle out there!! Yes, there are many bona fide sources of excellent social media blogs, websites, resources, products, services and service providers.
However, in the exploding social media industry, there is certainly room for additional trusted sources. Especially sources focused purely on the business element of social media marketing - and this is where the hot new online magazine, Social Media Examiner, comes into its own.
I’m proud and honored to be a part of my dear friend, Michael Stelzner’s, “Social Media Dream Team” behind the Social Media Examiner.
Your New Social Media Guides
We believe, just as you wouldn’t embark on a jungle safari without an experienced guide to show you the way, in order to effectively use social networking giants like Facebook and Twitter to boost your business’s bottom line, you need a savvy social media guide to help you!
Just launched today, Social Media Examiner is a colorful, free weekly online magazine that features articles, interviews and tips penned by many of the world’s leading social media authorities, specialists, consultants, trainers and speakers.
The online publication gives business owners and marketers every tool they need to leverage social media techniques for success.
“We pulled out all the stops for this new online magazine,” says my friend, Michael Stelzner - he’s the site’s founder and organizer of the smash-hit Social Media Success Summit event.
Stats Show Businesses Don’t Know How to Use Social Media
Facebook boasts 300 million active users worldwide. Fifty million people tweet on Twitter. Forty-three million rely on LinkedIn. Social media sites are worldwide hangouts for everyone from Fortune 100 CEOs to clever young entrepreneurs.
The Social Media Marketing Industry Report, published earlier this year, found that 81% of all marketers who use social media said it generates more exposure for their business; 62% said it helped close more business deals; and 85% of small-business owners said they reaped benefits from social media techniques.
But a July 2009 study by eMarketer revealed that though 81% of executives feel social media marketing enhances brands and business relationships, 51% of them aren’t using it for one simple reason: They don’t know how.
A Jungle of Information
There’s so much conflicting and confusing information about social media available online and offline. Business owners need a reliable source of social media news, resources and sage advice that they can implement with confidence.
The Social Media Examiner is colorful and interactive! The site provides how-to articles; case studies that give specific examples of how top business leaders use social media; video interviews with trusted experts; and summaries of the latest research.
Interesting Social Media Factoids
· In 2010, 50+ Percent of Marketers Will Be Using Social Media (Center for Media Research) http://bit.ly/J3Wdt
· 75% of Marketers Plan To Increase Social Media Use in 2010 (eMarketer) http://bit.ly/1bzqlx
· 1/3rd of Web Users Visit Social Media Sites Monthly (mostly for research & recommendations) (Silverpop) http://bit.ly/d8toq
· Facebook Users Increase “Time on Site” to Nearly 6 Hours per Month! (Nielson) http://bit.ly/liwYC
Your Input Is Welcome!
We look forward to welcoming you to this fabulous new online resource!! Let me know in the comments below what subjects you’d particularly LOVE to see covered in-depth on the Social Media Examiner:
Make a Comment ( 11 so far )Tips, Tricks & Tools from 140 | The Twitter Conference
I had the great pleasure of speaking at the recent 140 Twitter Conference on a branding experts panel (Growing Your Brand on Twitter: Strategies and Tactics from the Trenches) with @Starbucks @mprasad @msuster @andrewblair, moderated by one of my favorites in the socialmediasphere, @guykawasaki.
The panel was fun and informative! We talked about building community, what to tweet about, how to tweet, whether to auto follow or not, how to measure ROI, how big brands can engage their followers and more.
[Pic: @msuster @marismith & @guykawaski in background. Photo credit: @ErkChristiansen @ParnassusGroup]
I gave a shoutout to some of my fave follows [for content: @mashable @mike_stelzner @techcrunch @rww] as well as:
Twitter tools I use frequently:
- Twhirl - I love the simplicity of this small desktop app for @ & DM management.
- Hootsuite - excellent platform for pre-scheduling, synch with Ping.fm & saved searches/groups just like Tweetdeck only web-based!
- Ping.fm - multi platform broadcaster; I post to LinkedIn, Twitter, my Facebook profile, Plaxo, Plurk & Identica. I stopped posting to my Facebook Fan Page as I use the new Facebook Twitter app.
- SocialToo - one of my longtime faves by @jesse for selective autofollowing. (I was the only one on the panel who autofollows! See this post for further insights: Twitter Autofollow and Auto DM etiquette)
- SocialOomph - formerly known as Tweetlater, I use this site for prescheduling broadcasts to Twitter only. It also does keyword alerts, autofollowing and more.
- TwitPic - though there are several other photo platforms that synch with Twitter (along with Facebook), I find I always get the highest click and interaction rate with TwitPic.
- Utterli - perfect for dialing in an audio tweet from the road!
- 12Seconds.tv - record just 12 seconds of video from your webcam!
- TweetMic - my fave app is actually FaceMic for recording audio messages, attaching a photo and posting to my Facebook profile (or even a specific friend!!) But TweetMic is a decent alternative to Utterli for broadcasting audio tweets.
- Tweetie iPhone app - I’ve tried the rest, Tweetie is the best.
- Facebook Fan Page Twitter app - of course being the Pied Piper of Facebook, I had to get a good plug for the platform even though I was speaking at a Twitter conference (!). What this app does is allow you to write up to 420 characters as your Fan Page status update and then it posts to Twitter with a bit.ly link back to your Fan Page! You can also select to have links, photos, videos and notes tweeted out. I have all but Notes because my blog posts are imported to Notes and also go out on Twitter so I’d end up with duplicate tweets.
Turquoise and bling, that’s my thing!
Of course, I wore my signature brand of blue/turquoise and bling… cuz that’s my thing. Yep, even my iPhone skin is turquoise and bling, a rare find last year! And I love this real orchid blue neckpiece I recently found on Etsy.
When Guy asked us how we measure ROI, it was clear the number of followers was not as important as the amount of engagement, how much traffic gets driven to blogs/sites and new revenue generated.
Part of my measurement is increase in number of Facebook fans. (Yes, I spotted a couple tweets commenting on how I was talking about Facebook at a Twitter conference!!)
In fact, in a side conversation with Brad Nelson of @starbucks, he mentioned they are highly active on their Facebook Fan Page as part of their overall social media strategy. That’s the thing with singling out just one platform. Other than Twitter app developers, I can’t think of any business that would use Twitter exclusively for their marketing. Hmm, wonder if Facebook and Twitter would ever team up to host a conference?! LOL.
Nonetheless, the 140 Twitter Conference was exceptional!! Kudos to @sbroback @jasonp107 & @pcrampton of @parnassusgroup and two thumbs up to @brettschulte.
[Pic: @guykawaski @andrewblair @msuster @marismith @halfnelson / @starbucks. Photo credit: @ErkChristiansen @ParnassusGroup]
Yep, I really am tweeting live while on the panel! Just a couple times. Mostly I was viewing my saved search for #140tc on Tweetie to keep my finger on the sentiment pulse of our panel. Watching the tweetstream, I actually chose to circle back to a comment I made about “ABM: Always Be Marketing” which I’ve written about on my other blog. I definitely stirred some controversy which is not like me at all. Oh well. You can’t please all the people all the time, but you can please some of the peeps some of the time, right?!
Of course, @TonyRobbins was the HIGHLIGHT of the event, pumping the crowd and delivering terrific inspiration to all. (At the peak, the livestream of #140tc had over 1000 people tuned in!)
[Photo credits: (L) Jim Alden @TechFrog: Flickr #140tc slideshow (R) @ErkChristiansen @ParnassusGroup]
PS - can you spot me in the front row, signature turquoise?! “Always Be Marketing” ;)]
Other awesome tools gleaned from the 140 Twitter Conference:
TidyTweet- Tweetstats
- TweetOclock
- TwitterSheep
- TweetReach
- TweepSearch
- TweetBeep
- BackTweets
- FeedMyInbox
- Trendistic (great for trends, not complete in tracking/monitoring brands)
- Xefer
- Search.Peoplebrowsr - amazing sentiment tracker by savvy @wingdude, founder of PeopleBrowsr
- twendz
- inView - in private beta just now, awesome tweet stream/search/notification debuted at the #140tc
- Twitturly
- FriendorFollow
- Twitter Groups
- The Archivist - save and export Twitter searches
- Klout - measure your or anyone’s influence factor! I was honored to be high on the influence list for #140tc
Here’s my short wee video interview by @SallyFalkow talking about how PR companies might approach Twitter/social media - see Sally’s full blog post with this video here.
Related posts & photo collections:
- Live Blogging Tony Robbins Keynote 140/Twitter LA: celebrate for no reason
- Twitter for the Enterprise by @tkontzer
- The 140 Twitter Conference.. for the Win! by @davepeck
- Rockfish Presents TidyTweet to 140 Twitter Conference: TidyTweet Named Best New Twitter Application
- Culture and Authenticity: Lessons from 140: The Twitter Conference by @ProfJonathan
- Brands Find Twitter Effective - includes short video interview with me! by @SallyFalkow
- Awesome photo collection by Jim Alden @TechFrog: Flickr #140tc slideshow
- 140|The Twitter Conference: It’s a Wrap - great photos & post by @BrianSolis
- Steve Broback’s Parnassus Group photo collection
- 140tc Flickr photo collection by Eyeficard
- View the #140tc hashtag tweets here.
- View some of my best tweets that got retweeted here.
Hope you enjoyed this collection of goodies! Let me know which tools, tips and tactics you find to be helpful. Feel free to add your own too in the comments below:
Make a Comment ( 11 so far )Facebook News Feed and Wall: How To Control Privacy
A Facebook friend recently mentioned she was intentionally responding to new Facebook friend requests late at night as she didn’t want to clog up her friends’ feeds. Thing is, there’s a setting in your Facebook Privacy to control exactly what gets published on your Facebook Wall and your friends’ News Feeds.
I have my settings tweaked so that when I add a new friend this is not published on my Wall or friends’ News Feeds. One of the main reasons was, like my girlfriend, I didn’t want to clog up my friends’ feeds.
But, also, what I found was that some folks would watch my feed and see who I was becoming friends with, then reach out to them and infer we had a much deeper connection than was so. Such is the nature of Facebook friends — it could be someone brand new you’ve just added or someone you’ve known all your life.
In any case, there are a few settings you may not be aware of either when it comes to what content you choose to publish on your Wall and, by default, out into your friends’ News Feeds.
How to edit your News Feed and Wall settings:
On the top blue navigation bar, mouseover Settings > then click on Privacy Settings > then click on News Feed and Wall as shown in the screenshot below:
On the next screen, check or uncheck the settings as you wish. The screenshot below is exactly how I have my settings:
Add a friend
If you have the “Add a friend” setting checked on your News Feed and Wall privacy section, your Wall could look like this when you confirm friend requests en masse:
Plus, this activity may show up in all your friends’ News Feeds. There could be very strategic reasons to leave this setting checked as maybe you want people to see how many friends you’re adding, or who they are. But my preference is to have it private for reasons mentioned above.
I’ve been at the 5,000 Facebook friend limit since fall 2008 but I do monitor my News Feed very closely to ensure the people in my inner circle are a match for my style and vice versa. (By the way, if ever you remove a friend, no notifications go out at all. I know this is a concern for many folks!)
Show Wall posts or not?
If you also use Facebook for personal purposes and want to keep personal separate from business, you might want to give thought to this Wall setting. In other words, if you prefer to have the Wall posts you write only show up on that friend’s Wall and not be published out into the News Feed of all your friends, uncheck the top setting. (There is a much more granular way to control your Publisher settings which I’ll write about in a separate post).
I tend to be totally open and use Facebook for strategic professional networking 99% of the time. Every action creates visibility so I’m happy for all Wall posts to go into all friends’ feeds.
One thing to consider though is when you’re wishing your friends a happy birthday. Whether it’s you or an assistant that writes birthday greetings, you might want to be aware that every Wall post may go out into your friends’ News Feed assuming the “Show Wall posts” setting is checked. If you have a lot of friends and all you write is “Happy Birthday” on your friends’ Walls one after the other, frankly, I think it looks automated and impersonal. Instead, I suggest mixing up the birthday greetings and perhaps even spacing them out a bit.
Change relationship status
Again, it’s a personal choice. But, for me, I recently went through a personal transition as I wrote about here and I didn’t want to broadcast that news via Facebook. This setting may be irrelevant to most people - but it’s certainly one you should be aware of.
Here’s what your friends might see in their Highlights section on their Home Page, unless the setting is unchecked:
Let me know if you found this post useful and how you like to have your News Feed and Wall settings in the Comments section below. Have you taken advantage of the really granular publishing and privacy settings? What’s your biggest question(s) about these settings?
Related posts:
Recommended posts:
Make a Comment ( 18 so far )Lessons Learned From Temporary Twitter Account Suspension
Twitter apparently got hit by a swarm of spammers earlier today (Sunday), which caused their bots to dump a slew of bona fide accounts, including mine.
I was literally sitting at my computer tweeting from Twhirl when all-of-a-sudden, the login pop-up appeared and said my password wasn’t valid. I went to the web twitter.com/marismith and was horrified to see that Twitter had suspended my account.
After two years on Twitter, organically building a fab following of over 43,000 peeps and in one nanosecond, Twitter can flip the off switch (give us the bird?!). Hm, something just not right about that.
I panicked at first. I went to Facebook and alerted my friend Jesse Stay (@jesse on Twitter); I have to say I was impressed at how Jesse put up a blog post literally within minutes of my comment on his Facebook. Then I saw an email from my bud @Mike_Stelzner saying his Twitter account had also been suspended. Turned out so was @DeniseWakeman, @LouBortone, even @Tweetlater and a whole host of others.
The search.twitter stream started to blow up with the keyword “suspended.” I was sending & receiving text messages, Facebook posts, blog comments. Mashable picked up the story - wowee, and what an honor that Ben Parr included me in the post… (though I wish it were under different circumstances!).
Fortunately, after approximately four hours of down time, Twitter let everyone know via their status.twitter.com blog that the mass of mistakenly suspended Twitter accounts was due to a human error. Hm. Fair enough. No matter how sophisticated the systems, they are only as smart as us humans running them!!
(I also saw something go by about the person being a relatively new member of Twitter’s staff; I’m not sure if this was true or not but it is just a tad disconcerting that this new member of staff had the ability to suspend what I was apparently over 100,000 accounts today!)
In any case, I’d like to personally thank all my peeps for their kind support, encouragement and action steps in moving this big hiccup to a happy ending for all: @Jesse @CoachDeb @Mike_Stelzner @JoelComm @BenParr @AllenMireles @TimothyCarter @Tweetlater @JimKukral @24k @KatherineCHE @SherylRoush and many, many more fab friends on Facebook with over 150 comments on my various updates. You ROCK!!
Lessons Learned From My Twitter Timeout:
1) Twitter has become an inextricable part of my life and business. My eyes, ears and thoughts filter almost everything through, “Would this be of value to share with my peeps on Twitter?” “What has my attention right now that would be inspiring, uplifting to others?” “How can I get creative and come up with new ways of sharing?” Not only that, Twitter is by far one of the most efficient and effective methods of communicating, both individually and to large groups. I was stopped in my tracks at not being able to even just DM!
2) Twitter is only one platform for visibility, branding, community building and connecting. It’s vital to your social media success to be diversified and have a) a built-out Facebook profile (unless you’re choosing to only use your profile for close personal friends/family), b) a built-out Facebook Fan Page, c) an active blog with increasing subscribers, d) an active account on LinkedIn with increasing contacts e) an active channel on YouTube, f) an active, built-out account on FriendFeed… and many, many more platforms.
3) Even though Twitter - and most all other social networking platforms - are completely free, they are never to be taken for granted and ideally, never trashed. Twitter is run by humans; we are all human. It’s important to speak up and rally the troops to disseminate the right information and support, but not to speak badly about others/companies. I had every faith (after a fleeting moment of panic, even shedding a tear!), that Twitter would reinstate my account today!
How about you? Whether your account was suspended or not, what lessons can you takeaway from this experience? Please share in the Comments below.
Related Posts:
- Twitter Suspending Accounts in Droves [Staynalive.com - @Jesse]
- Influx of Twitter Account Suspensions Creating Confusion [Mashable.com]
- Twitter Account Suspensions [Tweetlater.com]
- Restoring accidentally suspended accounts [Status.Twitter.com]
